AirCheck is the leader in radio spot monitoring providing Sales, Marketing and Advertising Research tools to broadcasters, ad agencies, advertisers and industry analysts. Our patented broadcast monitoring technology reviews top-rated advertising media in major markets.

It's our combination of expert human attention coupled with highly-sophisticated computer hardware and software that allows you to create same-day online reports anytime you want them, 24 hours a day.

Why we exist: For decades, it was expensive and tedious for radio advertisers to verify the number of times a spot played or whether the right copy ran on-air. Now, using the patented technology of AirChecks, Sales Executives can have details on a particular radio spot or an entire radio campaign at their fingertips in seconds. Every day, AirCheck matches audio to fingerprints of thousands of radio commercials for its customers.

AirCheck is a subsidiary of RCS. RCS is the world's leading provider of broadcast and webcast software, serving over 14,500 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. The AirCheck broadcast content recognition process is protected by U.S. Patent 7,386,047 and additional patents pending.

AirCheck

314, Raheja Plaza,
Off New Link Road,
Andheri (West), Mumbai 400 053
India

Executives

Philippe Generali President/CEO

Philippe Generali is President and CEO of Media Monitors, the US market leader in broadcast spot/music monitoring, and the president of RCS worldwide, a role he assumed in January 2000. Founded in 2002 in NY, Media Monitors was created to leverage the patented broadcast monitoring fingerprinting technology created by its parent company, RCS. RCS is the world's leading provider of broadcast software, used by more than 7,000 radio stations and other media outlets worldwide.

Generali joined RCS U.S. in 1996 as Product Manager and served as Vice President of Operations from 1997 to 1999. Prior to joining RCS in the United States, he was the head of RCS Europe, where he spearheaded the company's growth for more than a decade.

An established leader in computer technology and management stemming from his early career in radio, Generali also has a technical engineering background, including 15+ years of experience at marketing and running high-tech businesses. He earned a B.S. in Math/Physics at the University of Orleans, and later graduated with a Masters of Engineering degree from Ecole Nationale d'Aviation Civile in France in 1983.

Generali resides in Scarsdale, New York, with his wife and two sons.

Mike Powell SVP International Operations and Chief Compliance Officer

Mike Powell is a former British newspaper and radio journalist who hosted top-rated morning shows on several UK music radio stations before transitioning to station management. He was Program Director of County Sound (Guildford, UK) from 1984 to 1986 and then CEO from 1986 to 1991 - growing the group to eight radio stations. His innovations at County Sound included being the first UK radio station to use RCS Selector 24 hours a day and introducing the UK's first gold format radio station. Powell designed the programming for award-winning station, Fox FM (Oxford) - a joint venture with Capital Radio (London).

After taking County Sound to a full UK stock market listing, he departed to form radio investment, research and management company, Infinity Radio, which set up Pirate FM (Cornwall) with Powell as launch CEO. Infinity then merged with UKRD Group where Mike became CEO - eventually building the group to well over 20 radio stations and associated companies.

While running UKRD, Powell played a key role in launching Manchester's Kiss 102 and served as launch CEO of Berkshire's Star FM, which was joint launch customer in the UK for RCS Master Control. In 1995, he launched the new County Sound Radio Network consisting of County Sound Radio, 96.4 The Eagle and Delta Radio.

In 2001 Powell became Chairman of Infinity Media which then separated from UKRD to concentrate on digital platform technologies. In October 2002, he joined RCS as Vice President of its International division.

Shankar Balakrishnan General Manager

Shankar Balakrishnan is the General Manager of RCS India. He joined AirCheck (Media Monitors) India in January 2004 as a discovery agent (data processing assistant), before being drafted into the support department for RCS India for its scheduling and play-out products. He was promoted to be the General Manager of RCS India in January 2009.

Shankar works with an extremely capable staff in the RCS India office, which is one of the few worldwide offices that serves both RCS and AirCheck/Media Monitors products and services in the market.

Shankar attained a degree in commerce from the University of Mumbai in 2003 and has ever since worked for RCS. He is a trained vocalist in Indian classical music and on a different note, a big Manchester United fan!

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